SOMASCHINI
Art Direction & Brand Identity
Dainelli Studio accompanied the birth and debut of the brand by characterizing it with a strong and innovative attitude, able to show its high craftsmanship.
Dainelli Studio continued to shape the brand’s image by overseeing the design and execution of its product lines. Through artistic coordination, the products designed by the studio express a distinctive balance between contemporary flair and timeless elegance. This involved a careful selection of locations, photographers, and styling to ensure that every product launch and promotional shoot conveyed the brand’s ethos with sophistication and precision.
For the brand’s debut, the studio played a pivotal role: from selecting locations to setting up the stands, it helped create a strong visual impact at Alcova 2022 and within the renowned Brera Design District. These initial efforts were crucial in establishing the brand’s identity and visibility in a highly competitive design landscape.
In the years that followed, the studio continued to craft the brand’s image by overseeing the design and execution of its fittings at various fairs and showrooms.
The visual identity was further strengthened through strategic stylistic choices and graphic design. In collaboration with several agencies, the studio coordinated the creation of the brand logo, catalogues, and corporate materials. Each element was carefully curated to resonate with the brand’s narrative, ensuring consistency across all visual and communicative aspects.
